December 14, 2018, Ogun, Nigeria – Daraju Industries Limited, a leader in the production of household and personal care products in Nigeria, with leading brands such as MYMY, Extreme, Fressia and Rana, commissioned a 3,000 Metric Tonnes Detergent Plant in the company’s factory in Ota.
The newly commissioned detergent plant is the third in the company’s factory complex, following the first two commissioned in 2012 and 2015. The newly commissioned plant doubles the company’s detergent production capacity and is part of a series of capital investments that will support the transformation of its business processes.
The new detergent plant strengthens the company’s long-term plans to become the market leader in the laundry care segment of the FMCG industry. It also highlights one of CAPE IV’s value creation initiatives for the business, which include improving production capacity, boosting business efficiencies, cost optimization via backward integration and process improvements.
It is expected that the newly commissioned plant will play a pivotal role in increasing the company’s market share in the laundry care segment, and in improving brand awareness in its market.