Hi! I am Kelly Johnson –
Professional Marketing Consultant
Visual context supposes the use of imagery, color, space, and other attributes that will reflect the pur pose of the website. For instance, if you enter a website devoted to spa and beauty, it is obvious to see the hot stones, andles, towels, flowers, bottles with cosmetics, and other photos in the slider or in the header of the homepage.
Your time is limited, so don’t waste it living someone else’s life
When you create a visual context, it’s important to learn the interests of your audience and its main peculiarities. That means you should know the age, nationality, gender, and some other characteristics to understand the needs of your community and your main users. Visual context is important for making initial impression when your target visitors enter your website.